Apollo
Contact data, work emails and outbound sequences in one place.
Updated Sep 27, 2026
Overview
Apollo is a sales intelligence and engagement platform with a database of
over 240 million contacts and 30 million companies. Its MCP server, the
apollo CLI and the REST API search and enrich people and companies, manage
contacts, accounts and deals, and enroll contacts in outbound sequences. The
MCP server and the CLI sign in with OAuth; the API takes an API key, and the
Apollo plan decides which endpoints it can call and what they cost in credits.
Workflows
Workflows that use Apollo's tools.
TContributed by thedogwiththedataonitReach new executives in their first 90 daysFinds leaders who recently started at your target accounts, drafts a short no-pitch note for each, and logs them in HubSpot.
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H- TContributed by thedogwiththedataonitEmail buyers at newly funded companies
Finds companies that just raised with People Data Labs, gets each buyer's email from Apollo, and queues an approved email in lemlist.
PA
l - TContributed by thedogwiththedataonitAlert sales when a company keeps viewing your pricing page
Counts pricing-page views by company in PostHog, sizes each company with Apollo, and posts it to Slack with its HubSpot owner.
PAH+1 
SContributed by Shahzaib0217Turn qualified inbound leads into booked meetingsReads new form leads, enriches and qualifies them, and drafts a personal reply with a Bridge booking link and open times for each good fit.
TA
B+1- TContributed by thedogwiththedataonitHand buyers who ask in your website chat to sales
Reads recent Intercom conversations, spots buying questions with Jev, and logs each buyer in HubSpot with a note and a Slack alert.
I
TA+2 - TContributed by thedogwiththedataonitQualify accounts against your ICP before buying contacts
Lists companies with Hunter, reads each homepage with Firecrawl, checks fit and business model with Jev, and finds buyers at the fits only.
H
FT+1 - TContributed by thedogwiththedataonitScore and route every new demo request
Reads new Typeform demo requests, enriches them with Apollo, scores fit and picks a route with Jev, and logs them in HubSpot.
TAT+3 - TContributed by thedogwiththedataonitTell sales which new sign-ups fit your ideal customer
Reads new Clerk sign-ups, looks up each work domain with Apollo, scores fit and flags fakes with Jev, and saves the result in Attio.
CAT+2 - TContributed by thedogwiththedataonitReopen closed-lost deals when something has changed
Finds Salesforce deals lost months ago, checks who is still there and what changed, and queues an email to them in lemlist.
SAl - TContributed by thedogwiththedataonitBrief the rep the moment a meeting is booked
Looks up each new Calendly booking with Apollo, logs the person in HubSpot with a brief, and posts the brief to Slack for the rep.
CAH+1 - TContributed by thedogwiththedataonitReconnect when a product champion changes jobs
Finds past champions who started at a new company, opens a deal there in Attio with a note on your history, and drafts outreach.
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Tools
What agents can reach at Apollo.
- Add contacts to a sequence
Enrolls saved contacts in an Apollo sequence so its email steps go out from the mailbox you choose.
- Enrich up to 10 people
Returns the work email, title, employer and employment history of up to 10 people in one call, each matched from a name and company domain, an email or a LinkedIn URL.
- Enrich a company
Returns one company's industry, revenue, employee count, funding rounds, locations and parent or subsidiary companies, found by its domain or name.
- Enrich a person
Returns one person's title, employer, employment history and work email, matched from an email, a LinkedIn URL, or a name plus company.
- Search people
Returns people in Apollo's database who match title, seniority, location and company filters, without their emails or phone numbers.