All workflows

Create a webinar follow-up that reflects attendance

Send different next steps to attendees, no-shows and highly engaged viewers without manual list work.

View on GitHub

webinar-follow-up.md

Create a webinar follow-up that reflects attendance

Set up the tools below, then run the steps in order for the user.

Inputs

Ask the user for this before you start.

  • webinar_id: the webinar to work from

Set up

Zoom (tool:zoom/list-webinar-participants, tool:zoom/list-webinar-absentees)

Use the API.

  • Base URL: https://api.zoom.us/v2
  • List webinar participants: GET /past_webinars/{webinarId}/participants
  • List webinar absentees: GET /past_webinars/{webinarId}/absentees
  • Auth: OAuth; sign in when the agent asks

Brew (tool:brew/generate-email, tool:brew/send-email)

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "brew": { "url": "https://brew.new/api/mcp" } } }
  • Generate an email: call the MCP tool create_email
  • Send an email: call the MCP tool send_email
CLI (official)

Install the command, then confirm it runs.

brew install getbrew/tap/brew-cli
brew-cli --version
  • Generate an email: run brew-cli emails generate
  • Send an email: run brew-cli emails send

Set $BREW_API_KEY in your environment first (get a key: https://brew.new/settings/api).

Create or update contacts (HubSpot, tool:hubspot/upsert-contacts)

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "hubspot": { "url": "https://mcp.hubspot.com" } } }

Call the MCP tool manage_crm_objects.

API (official)
  • Base URL: https://api.hubapi.com
  • Endpoint: POST /crm/objects/2026-09/contacts/batch/upsert
  • Auth: send the header Authorization: Bearer $HUBSPOT_API_KEY

Make one read-only call to each tool to confirm access.

Steps

  1. List attendees with List webinar participants (Zoom). From webinar_id, list who attended and add up each person's time across rejoins; 40 minutes or more makes them engaged.
  2. List no-shows with List webinar absentees (Zoom). From webinar_id, list the registrants who did not attend.
  3. Write three emails with Generate an email (Brew). Draft one email per list: the recording for no-shows, the next step for attendees, a call offer for the engaged. Show the drafts to the user.
  4. Tag contacts with Create or update contacts (HubSpot). Set a contact property with the list each person landed in.
  5. Send with Send an email (Brew). Send each list its approved email.

Done when

  • Every registrant is in exactly one list.
  • Approved emails are sent and the property is set.

Rules

  • Only use the tools listed above.
  • Ask the user before anything that sends messages, costs money, or changes data.
  • Never print API keys.