Follow up when accounts research a competitor

Follow up when accounts research a competitor

Set up the tools below, then run the steps in order for the user.

Inputs

Ask the user for these before you start.

• competitor_domain: the competitor to watch, e.g. competitor.example
• g2_product_id: your product's id on G2
• watch_list: account domains with an open deal

Set up

Scrape a URL (Firecrawl, tool:firecrawl/scrape-url)

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "firecrawl": { "url": "https://mcp.firecrawl.dev/v2/mcp-oauth" } } }

Call the MCP tool firecrawl_scrape.

CLI (official)

Install the command, then confirm it runs.

npm install -g firecrawl-cli
firecrawl --version

Run firecrawl scrape.

Set $FIRECRAWL_API_KEY in your environment first (get a key: https://www.firecrawl.dev/app/api-keys).

Browse buyer intent for a product (G2, tool:g2/browse-product-buyer-intent)

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "g2": { "url": "https://mcp.g2.com/mcp" } } }

Call the MCP tool browse_product_buyer_intent.

API (official)

• Base URL: https://data.g2.com
• Endpoint: GET /api/v2/products/{subject_product_id}/buyer_intent
• Auth: send the header Authorization: Bearer $G2_API_KEY
• Get a key: https://my.g2.com/developers

List records (Attio, tool:attio/list-records)

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "attio": { "url": "https://mcp.attio.com/mcp" } } }

Call the MCP tool list-records.

API (official)

• Base URL: https://api.attio.com
• Endpoint: POST /v2/objects/{object}/records/query
• Auth: send the header Authorization: Bearer $ATTIO_API_KEY
• Get a key: https://attio.com/help/reference/apps/generating-an-api-key

Generate an email (Brew, tool:brew/generate-email)

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "brew": { "url": "https://brew.new/api/mcp" } } }

Call the MCP tool create_email.

CLI (official)

Install the command, then confirm it runs.

brew install getbrew/tap/brew-cli
brew-cli --version

Run brew-cli emails generate.

Set $BREW_API_KEY in your environment first (get a key: https://brew.new/settings/api).

Make one read-only call to each tool to confirm access.

Steps

1. Read what changed with Scrape a URL (Firecrawl). Fetch the pricing and changelog pages on competitor_domain and summarise what changed in the last month in five bullets.
2. Find who is comparing with Browse buyer intent for a product (G2). From g2_product_id, list the last 30 days' activity with the company_domain and left_product_name dimensions, and keep rows whose left_product_name is the competitor. Keep those in watch_list.
3. Match open deals with List records (Attio). For those accounts, find the records with an open deal. Keep the deal owner and stage.
4. Write the comparison with Generate an email (Brew). Draft one email per account that names a single concrete difference relevant to its stage. Show the drafts to the user.

Done when

• The user has the five-bullet competitor summary.
• Every open deal researching the competitor has a drafted email.

Rules

• Only use the tools listed above.
• Ask the user before anything that sends messages, costs money, or changes data.
• Never print API keys.