Browse buyer intent for a product

Browse buyer intent for a product

Returns the companies researching one of your products or its competitors on G2, ranked by intent score, with their activity and signal types.

Note: Needs the buyer_intent.read scope. Rows include competitor activity: when left_product_id differs from subject_product_id, the company was looking at the competitor named in left_product_name.

Set up

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "g2": { "url": "https://mcp.g2.com/mcp" } } }

Call the MCP tool browse_product_buyer_intent.

Server URL: https://mcp.g2.com/mcp

API (official)

• Base URL: https://data.g2.com
• Endpoint: GET /api/v2/products/{subject_product_id}/buyer_intent
• Auth: send the header Authorization: Bearer $G2_API_KEY
• Get a key: https://my.g2.com/developers
• Docs: https://data.g2.com/api/v2/docs/index.html

Before anything else, confirm access with the cheapest read-only call, like a list or a search. Never send or change anything to test access.

Rules

• Ask the user before anything that sends messages, costs money, or changes data, and say how many records it touches. One approval covers a batch the user has seen.
• Never print API keys.