by Gong
Generate a brief
Returns a structured brief on a CRM account, deal or contact, with its key themes, stakeholders, risks and next steps drawn from its calls and emails.
Updated Sep 27, 2026
generate-brief.md
Generate a brief
Returns a structured brief on a CRM account, deal or contact, with its key themes, stakeholders, risks and next steps drawn from its calls and emails.
Note: Spends Gong credits, more for briefs with open-ended sections. Over the API, briefName must name a brief set up in Agent Studio under AI Briefer; on MCP, a contact needs its CRM contact ID.
Set up
Use the first option your agent supports.
MCP (official, remote)
Add this server to your agent's MCP settings, then sign in when asked.
{ "mcpServers": { "gong": { "url": "https://mcp.gong.io/mcp" } } }
Call the MCP tool generate_brief.
Server URL: https://mcp.gong.io/mcp
Note: A Gong tech admin registers the MCP integration first. It is read-only, and every answer spends Gong credits.
API (official)
- Base URL: https://{company}.api.gong.io
- Endpoint:
GET /v2/entities/get-brief - Auth: send the header
Authorization: Basic $GONG_API_KEY - Get a key: https://app.gong.io/company/api
- Docs: https://help.gong.io/apidocs/introduction-2
Note: {company} is your API host prefix from Gong's API settings, as in company-17.api.gong.io. GONG_API_KEY holds the base64 of <access key>:<secret>; 3 calls a second, 10,000 a day.
Before anything else, confirm access with the cheapest read-only call, like a list or a search. Never send or change anything to test access.
Rules
- Ask the user before anything that sends messages, costs money, or changes data, and say how many records it touches. One approval covers a batch the user has seen.
- Never print API keys.