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Create a lead

Adds a lead to the Leads Inbox, linked to an existing person, organization or both, and returns it.

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Updated Sep 27, 2026Available asMCPAPI

Description

Pass a `title` and a `person_id` or `organization_id`: a lead must be linked to at least one, so create the person or organization first. Set its worth with `value` as `{ "amount": 200, "currency": "EUR" }`. Leads created through the API get `API` as their source and origin. Convert a qualified lead into a deal with `convertLeadToDeal` (`POST /api/v2/leads/{id}/convert/deal`).

create-lead.md

Create a lead

Adds a lead to the Leads Inbox, linked to an existing person, organization or both, and returns it.

Pass a title and a person_id or organization_id: a lead must be linked to at least one, so create the person or organization first. Set its worth with value as { "amount": 200, "currency": "EUR" }. Leads created through the API get API as their source and origin. Convert a qualified lead into a deal with convertLeadToDeal (POST /api/v2/leads/{id}/convert/deal).

Set up

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "pipedrive": { "url": "https://mcp.pipedrive.ai/mcp" } } }

Call the MCP tool addLead.

Server URL: https://mcp.pipedrive.ai/mcp

API (official)

Before doing anything else, make one read-only call to confirm access.

Rules

  • Ask the user before anything that sends messages, costs money, or changes data.
  • Never print API keys.

Built from these files in the repository

The layout and the rules come from lib/catalog/render-markdown.ts, the set-up wording from lib/catalog/render-access.ts.

Ways in

RouteSourceCallRequiredDocs
MCPOfficial · remoteaddLeadOAuthDocs
APIOfficialPOST /api/v1/leadsAPI key in $PIPEDRIVE_API_KEYDocs

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