Create a lead

Create a lead

Adds a lead to the Leads Inbox, linked to an existing person, organization or both, and returns it.

Note: A lead must be linked to a person_id or organization_id, so create the person or organization first.

Set up

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "pipedrive": { "url": "https://mcp.pipedrive.ai/mcp" } } }

Call the MCP tool addLead.

Server URL: https://mcp.pipedrive.ai/mcp

API (official)

• Base URL: https://{company_domain}.pipedrive.com
• Endpoint: POST /api/v1/leads
• Auth: send the header x-api-token: $PIPEDRIVE_API_KEY
• Get a key: https://app.pipedrive.com/settings/api
• Docs: https://developers.pipedrive.com/docs/api/v1

Note: {company_domain} comes from GET https://api.pipedrive.com/v1/users/me. Persons, organizations, deals and activities are on /api/v2/; leads and notes on /api/v1/.

Before anything else, confirm access with the cheapest read-only call, like a list or a search. Never send or change anything to test access.

Rules

• Ask the user before anything that sends messages, costs money, or changes data, and say how many records it touches. One approval covers a batch the user has seen.
• Never print API keys.