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Create a campaign

Creates an unsent campaign for one audience, or a segment of it, with its subject line, sender and settings.

Updated Sep 27, 2026

create-campaign.md

Create a campaign

Creates an unsent campaign for one audience, or a segment of it, with its subject line, sender and settings.

Note: Add the content with PUT /campaigns/{campaign_id}/content before sending.

Set up

Use the first option your agent supports.

API (official)

Note: {dc} is your data center, the part of the API key after the dash, such as us6.

Before anything else, confirm access with the cheapest read-only call, like a list or a search. Never send or change anything to test access.

Rules

  • Ask the user before anything that sends messages, costs money, or changes data, and say how many records it touches. One approval covers a batch the user has seen.
  • Never print API keys.

Ways in

RouteSourceCallRequiredDocs
APIOfficialPOST /campaignsAPI key in $MAILCHIMP_API_KEYDocs

Workflows using Create a campaign

No workflows yet
No published workflow uses Create a campaign yet.