Create an audience segment

Create an audience segment

Saves a named segment of the contacts that match an audience filter, for targeting campaigns and filtering workflows.

The filter matches all or any of its conditions, such as a contact property equal to a value. Target a campaign at the segment with its ID. On the MCP server, search, describe and execute find, inspect and run this operation.

Set up

Use the first option your agent supports.

MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

{ "mcpServers": { "loops": { "url": "https://mcp.loops.so" } } }

Call the MCP tool execute.

Server URL: https://mcp.loops.so

CLI (official)

Install the command, then confirm it runs.

brew install loops-so/tap/loops
loops --version

Run loops audience-segments create.

Set $LOOPS_API_KEY in your environment first (get a key: https://app.loops.so/settings?page=api).

API (official)

• Base URL: https://app.loops.so/api
• Endpoint: POST /v1/audience-segments
• Auth: send the header Authorization: Bearer $LOOPS_API_KEY
• Get a key: https://app.loops.so/settings?page=api
• Docs: https://loops.so/docs/api-reference/intro

Before doing anything else, make one read-only call to confirm access.

Rules

• Ask the user before anything that sends messages, costs money, or changes data.
• Never print API keys.