by Attio
Create or update a record
Updates the record whose matching attribute, such as a company's domain or a person's email, has the given value, or creates the record if none does.
Updated Sep 29, 2026
upsert-record.md
Create or update a record
Updates the record whose matching attribute, such as a company's domain or a person's email, has the given value, or creates the record if none does.
Note: The matching_attribute must be a unique attribute. Deals have no unique attribute by default, so add one before upserting deals.
Set up
Use the first option your agent supports.
MCP (official, remote)
Add this server to your agent's MCP settings, then sign in when asked.
{ "mcpServers": { "attio": { "url": "https://mcp.attio.com/mcp" } } }
Call the MCP tool upsert-record.
Server URL: https://mcp.attio.com/mcp
API (official)
- Base URL: https://api.attio.com
- Endpoint:
PUT /v2/objects/{object}/records - Auth: send the header
Authorization: Bearer $ATTIO_API_KEY - Get a key: https://attio.com/help/reference/apps/generating-an-api-key
- Docs: https://docs.attio.com/rest-api/overview
Before anything else, confirm access with the cheapest read-only call, like a list or a search. Never send or change anything to test access.
Rules
- Ask the user before anything that sends messages, costs money, or changes data, and say how many records it touches. One approval covers a batch the user has seen.
- Never print API keys.
Ways in
Workflows using Create or update a record
TContributed by thedogwiththedataonitTell sales which new sign-ups fit your ideal customerReads new Clerk sign-ups, looks up each work domain with Apollo, scores fit and flags fakes with Jev, and saves the result in Attio.
C
A
T+2
TContributed by thedogwiththedataonitReconnect when a product champion changes jobsFinds past champions who started at a new company, opens a deal there in Attio with a note on your history, and drafts outreach.
A
A