---
ref: tool:apollo/search-people
name: Search people
company: company:apollo
workflows: [workflow:executive-job-change, workflow:funding-signal-outbound, workflow:icp-account-qualification]
access: [mcp, cli, api]
tags: [capability:find-prospects, category:data-provider, has:api, has:cli, has:mcp]
docs: https://docs.apollo.io/reference/people-api-search
updated: 2026-09-29
---

# Search people

Returns people in Apollo's database who match title, seniority, location and company filters, without their emails or phone numbers.

Note: Costs no credits and finds only net-new people, not contacts already saved in Apollo. Returns no emails: enrich the matches to get them. Up to 100 people per page and 50,000 in total.

## Set up

Use the first option your agent supports.

### MCP (official, remote)

Add this server to your agent's MCP settings, then sign in when asked.

```json
{ "mcpServers": { "apollo": { "url": "https://mcp.apollo.io/mcp" } } }
```

Call the MCP tool `apollo_mixed_people_api_search`.

Server URL: https://mcp.apollo.io/mcp

### CLI (official)

Install the command and sign in with it, then confirm it runs.

```sh
brew install apolloio/apollo-io-cli/apollo-io-cli
apollo --version
```

Run `apollo people search`.

### API (official)

- Base URL: https://api.apollo.io/api/v1
- Endpoint: `POST /mixed_people/api_search`
- Auth: send the header `x-api-key: $APOLLO_API_KEY`
- Get a key: https://developer.apollo.io/#/keys
- Docs: https://docs.apollo.io/reference/apollo-api

Before anything else, confirm access with the cheapest read-only call, like a list or a search. Never send or change anything to test access.

## Rules

- Ask the user before anything that sends messages, costs money, or changes data, and say how many records it touches. One approval covers a batch the user has seen.
- Never print API keys.