Profound
Measure AI search visibility and turn citation insights into marketing work.
Updated Sep 29, 2026
Overview
Profound is an AI marketing platform. [AI Marketer, also called Aim](https://www.tryprofound.com/blog/series-d), combines company context and AI Search data to identify opportunities and coordinate Agents. [Context Manager](https://www.tryprofound.com/blog/introducing-context-manager-in-profound) supplies brand and personal context, while marketers direct and review the work.
[Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) tracks brand visibility and citations in AI answers. [Prompt Volumes](https://www.tryprofound.com/features/prompt-volumes) helps teams research demand, [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) tracks AI crawler and referral activity, and [Profound Agents](https://www.tryprofound.com/features/agents) runs reusable marketing workflows. The hosted MCP exposes discovery, reporting and Agent operations to external AI clients.
On September 15, 2026, Profound announced a [$180M Series D at a $1.8B valuation](https://www.tryprofound.com/newsroom/profound-raises-usd180m-series-d-at-usd1-8b-valuation-to-build-the-ai-platform-for-marketing-teams), co-led by Sequoia Capital and Kleiner Perkins.
Workflows
Workflows that use Profound's tools.
TContributed by thedogwiththedataonitSort AI answers by how they treat your brandPulls the AI answers Profound recorded for your category, labels how each one treats your brand with Jev, and saves a report in Notion.
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NContributed by nicklaffertyTrack and improve brand citations in AI answersMeasure citation performance, find gaps in the answers buyers see, and draft content improvements with a repeatable measurement plan.
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Tools
What agents can reach at Profound.
Get citation performanceReturns cited domains or pages with citation counts, citation share and rank for a category and date range.
Get recorded AI answersReturns the raw AI answers recorded for a category and date range.
Get brand visibilityReturns brand visibility scores, share of voice or average position for a category and date range.
List tracked categoriesReturns the categories tracked by a Profound organization.
List organizationsReturns the organizations the authenticated user can access.