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Overview

Notra tracks how AI answer engines such as ChatGPT, Perplexity and Gemini mention a brand against its competitors, logs the AI crawler and referral traffic a site gets, and plans and writes the articles that close the gaps it finds. It also turns GitHub and Linear activity into changelogs, blog posts and LinkedIn and X posts in the brand's voice.

The hosted MCP server and the notra CLI sign in with OAuth; the CLI and the REST API also take an API key (ntra_...) created under API Keys in the dashboard, scoped per organization. GEO calls are scoped to a project and need a plan that includes GEO. Scans, sequences and content briefs use billed AI credits.