Overview
Clay is a go-to-market data and automation platform. From the `clay` CLI or the Public API an agent can search Clay's database of people and companies, run Clay-managed enrichment functions (work email, phone, firmographics, tech stack, funding) or a team's own functions, and set up signals that watch for job changes, hiring and funding news. Tables and custom functions are still built in the Clay app; the CLI and API run and read them.
Workflows
2 workflows using Clay.
TContributed by thedogwiththedataonitFlag high-intent website visitors to salesIdentify promising accounts on your site, enrich them, and tell the right owner with useful context.
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S- TContributed by thedogwiththedataonitReconnect when a product champion changes jobs
Track past champions, identify their new company, and reopen the relationship with the context you already earned.
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Tools
What agents can reach at Clay.
Create an audienceClay · Saves a segment of the workspace's own people or companies from a filter, with membership that updates as records change.
- Create a signal
Clay · Creates a signal that watches people or companies and records an event on a job change, promotion, new hire, job posting, funding news or topic intent.
- Run a routine
Clay · Runs a Clay-managed function such as Work Email or Company Domain, or a team's own function, on 1 to 100 records and returns a run id to poll for results.
- Search people and companies
Clay · Starts a search of Clay's database of people or companies from an advanced search query and returns a search id to page through the matches.